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Insights this week
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Welcome to Insights. As with everyone around the globe, we are shocked and saddened by the tragedy still unfolding in Japan. The Japanese people continue to be in our thoughts, especially our colleagues and friends in the tourism industry.
Lyndel Gray, Executive Director and General Manager, Tourism NSW.
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Congratulations to NSW winners
A record number of ten out of 27 national titles were awarded to NSW tourism operators at the Qantas Australian Tourism Awards last Friday. Five of these were for regional NSW. Congratulations to:
- Taronga Zoo – Major Tourist Attractions
- Wyndham Estate Cellar Door – Tourism Wineries, Distilleries and Boutique Breweries
- Lane Cove River Tourist Park – Ecotourism
- Tri State Safaris – Tour and/or Transport Operators
- Mutawintji Eco-tours offered by Tri State Safaris – Indigenous Tourism
- Sydney Harbour YHA – New Tourism Development
- Sydney Central YHA – Backpacker Accommodation
- Temora Aviation Museum (Sabre Launch) – Festivals and Events
- Scone Motor Inn – Standard Accommodation
- Lane Cove River Tourist Park – Qantas Award for Excellence in Sustainable Tourism
Sydney Central YHA entered into the Hall of Fame for winning the Backpacker Accommodation award for the third year in a row. For more information on the awards click here.
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River Deep Mountain High - online booking case study
Tourism NSW recently announced a new feature on its websites which enables NSW tourism operators to have their products booked online and in real-time. Accommodation, attractions and tour inventory with live availability and pricing can be easily booked by potential visitors on our sites and also a range of other tourism distributors’ websites, as selected by the operator.
Tourism NSW’s system works via a single online booking platform called Tourism Exchange Australia (TXA). River Deep Mountain High (RDMH) is a Blue Mountains adventure tour operator specialising in abseiling, canyoning, rock climbing, mountain biking, 4WD tours and team-building.
See how the TXA has helped RDMH | |
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New campaign for Sydney with CountryLink
Tourism NSW has developed a co-operative advertising campaign promoting Autumn in Sydney in partnership with CountryLink, TOGA Hotels and the Sydney Royal Easter Show. The campaign is in two phases and is designed to encourage people to travel to Sydney from regional NSW and the ACT in April and May.
Read more about the campaign | |
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New tourism resources for industry
Tourism NSW has released two new resources for the tourism industry, both available free online at www.tourism.nsw.gov.au/resources.
The Tourism Business Toolkit is designed by Tourism NSW to assist tourism operators at any stage of development. It includes a guide to understanding the tourism industry as well as practical tips and insights for tourism product development, pricing, promotion and distribution. The toolkit replaces the former StartSmart guide with new information and significant updates and enhancements.
A new Tourism Module is now featured as the first industry-specific module within the Small Business Toolkit, which is a hands-on, interactive, online business planning tool designed by Industry & Investment NSW. The Tourism Module features interactive tourism planning tools, checklists, quizzes, case studies and videos.
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Local Government Taskforce
Last week the NSW Government released the report from the joint Ministerial Taskforce on Tourism and Local Government.
Following the recommendations, the NSW Government will help local councils identify and capitalise on new tourism opportunities as well as grow the existing local industry. The findings of the Taskforce will help boost local visitor numbers in the regions, where tourism is worth almost $12 billion annually.
Read more about the Taskforce | |
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ATE update
Tourism NSW has produced 37 Sydney and NSW Product Factsheets for use at ATE 2011. The factsheets will be available for international travel buyers attending the event and feature experiences suitable for the international markets. Topics include New Products for Sydney and NSW (products new to the international market), Hip Sydney, Pub Dining in Sydney, Education in Sydney, Golf in NSW, Farmstays and Agritourism in NSW and Aboriginal Sydney and NSW. Buyers are also encouraged to use the images from Tourism NSW image library. To see the factsheets click here.
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Latest domestic figures
Domestic visitors and nights to NSW both increased by 2 per cent in 2010 compared with 2009. These figures were included in the latest results from Tourism Research Australia’s National Visitor Survey released today.
See highlights from the results | |
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LGSA Tourism Conference
The Local Government and Shires Associations (LGSA) Tourism Conference was held last week in the Sutherland Shire. The conference was produced by the LGSA in partnership with Tourism NSW. The Member for Heathcote, Paul McLeay, gave a keynote address on the NSW Tourism Strategy and the release of the Tourism and Local Government Taskforce.
See Tourism NSW's presentations | |
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Melbourne caravan and camping show
The first Caravan and Camping Show for the year was held in Melbourne last week at Caulfield Racecourse. This year NSW was represented by 16 exhibitors: National Parks and Wildlife Service, NSW Caravan Parks, Newell Highway, New England North West Tourism, Central NSW Tourism, Grand Pacific Drive, Sapphire Coast Tourism, Shoalhaven City Council, Holiday Haven Tourist Parks, Merry Beach Caravan Park, Kiama Coast Holiday Parks, Port Stephens Tourism, Mid North Coast Tourism, Capital Country Tourism, Riverina Regional Tourism and the Long Paddock and Tweed Coast Holiday Parks.
Read more about the shows | |
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Australian RV camping forum
Last week the Australian RV Camping Forum was formed in Sydney by a number of key stakeholders from the Recreational Vehicle (RV) tourism industry. The meeting was convened by the Campervan and Motorhome Club of Australia Ltd (CMCA).
As a result of the forum, a Code of Conduct will be developed for tourists hiring RVs in Australia, especially those without on board, self-contained toilet and shower facilities. New Zealand has implemented a similar Code of Conduct for RV tourists, giving advice on environmental issues, designated places to camp, the appropriate use of facilities, and the correct disposal of grey and black water waste.
Read more about the forum | |
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Tourism NSW media visits
Tourism NSW continues to arrange visits for prominent travel and lifestyle media to this State. Below is a list of confirmed media visits to destinations in NSW:
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MasterChef Magazine is visiting the Northern Rivers for food and wine in the Tweed, 16-18 March.
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The Independent from the UK is visiting Sydney for Harbour Islands and an overnight harbour cruise, 9-24 April.
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Grazia is visiting the Blue Mountains for “must do” Blue Mountains activities, 11 April.
Read more about media visits | |
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Tourism NSW campaigns in market
Campaign materials for the latest Tourism NSW Sydney and regional campaigns can be viewed on the Tourism NSW Corporate website:
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Autumn in Sydney CountryLink – television and print advertising in regional NSW.
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Sydney NZ – Search engine marketing.
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Singapore “We Love Sydney” – Print ads in Straits Times and Today, digital ads on sites such as Yahoo and a Facebook competition.
See more current campaigns | |
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