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Insights this week
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Welcome to this week’s Insights. This edition features our latest campaign for Country NSW, a new initiative target travel by pet owners, a mission to the United Kingdom and Europe that export ready businesses can join and more.
Lyndel Gray, Executive Director and General Manager, Tourism NSW.
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Join our mission to the UK and Europe
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A full prospectus and expression of interest form is now available for the Tourism NSW Mission to the United Kingdom and Europe in October this year. The mission will showcase Sydney and NSW tourism businesses to key trade partners and trade media. It will also inform agents and increase their knowledge about NSW destinations, experiences and products via trade workshop events.
Read more about the mission | |
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Tourism NSW promotes pet-friendly holidays
Tourism NSW has launched a campaign to promote pet-friendly holiday destinations in NSW. The Executive Director and General Manager of Tourism NSW, Lyndel Gray, said there were more than two million cats and dogs in NSW and more than six million in Australia. “Many potential holiday makers are forced to decide against taking a break, because of the worry or additional expense of boarding a pet - resulting in missed tourism opportunities,” Ms Gray said.
Read more about the pet-friendly tourism strategy | |
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Key events in the Outback this week
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It’s been a busy week for the tourism industry in the Outback with a series of events over the past few days. The Outback NSW Tourism Board met in Wentworth on Sunday. Dominica Nelson, A/Director of Strategy and Alliances at Tourism NSW attended together with Peter Hale, the Chairman of the Forum of Regional Tourism Organisations.
Read more about events in the Outback | |
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Local Government Briefing held in the Outback
As part of Tourism NSW’s continuing program of Local Government Briefings across the State, a meeting was held in Wentworth for Outback councils on Monday to coincide with other events in the region. Dominica Nelson, A/Director of Strategy and Alliances at Tourism NSW and Julie-Ann Wuttke, Chair of Outback NSW Tourism presented to Mayors, General Managers and representatives from Balranald, Broken Hill, Central Darling, Hay, Wentworth, Brewarrina and Bourke councils. The group was updated on the implementation of the NSW Tourism Strategy and how regional NSW can participate in the Strategy’s initiatives.
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Yamba wins best town award
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Yamba on the NSW North Coast has been named Best Town in Australia by the Australian Traveller magazine and 29 NSW towns were included in the top 100, more than any other Australian state.
Yamba beat prestigious Australian holiday destinations such as WA’s Margaret River and Broome, Victoria’s Apollo Bay and Beechworth and Queensland’s Port Douglas for the title of Best Town in Australia in the Australian Traveller survey. Panellists found Yamba had an idyllic, winning combination of being underdeveloped, underrated and unpretentious. The magazine points out that the Yamba area boasts great surf, a fantastic community and is a safe and peaceful getaway. The results were decided by a panel of tourism and travel experts commissioned by the magazine.
NSW’s best towns were: Yamba (1), Byron Bay (7), South West Rocks (11), Burnt Pine (17), Bowral (22), Kangaroo Valley (24), Broken Hill (25), Nelson Bay (26), Bellingen (27), Leura (28), Mudgee (30), Jindabyne (32), Tilba Tilba (40), Seal Rocks (42), Pokolbin (43), Silverton (47), Huskisson (48), Lightning Ridge (53), Merimbula (54), Tamworth (57), Bermagui (60), Mollymook (67), Dorrigo (75), Berry (78), Sofala (83), Tumut (84), Wisemans Ferry (89), Wollombi (94) and Evans Head (95).
The Australian Traveller’s 100 Best Towns in Australia list will appear in the magazine’s March 25 edition and is also available at www.australiantraveller.com.
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NSW media visits
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Tourism NSW continues to arrange visits for prominent travel and lifestyle media to this State.
See the latest media visits | |
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Campaigns in market
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- North Coast – Billboard at Gold Coast Airport.
- Country NSW – Television commercial for CountryLink and Dubbo in Sydney.
- Outback – Broken Hill ad in Coffs Harbour Advocate, Darling River Run editorial in The Daily Telegraph and trade ad in Travel Daily.
- Regional NSW – Easter/School Holiday Promotion – News Limited media websites will contain an expandable catalogue replicating the editorial in the eight page Easter/School Holiday feature. The Daily Telegraph print ads and logo and URL on page two index and weather page. Search engine marketing. 10 second radio tags on Australian Traffic Network.
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